🏔️ Traverse City, Michigan

Northern Michigan's Premier Investment Market

Named one of CNN's Best Destinations 2024. A thriving tourism hub with world-class wineries, Sleeping Bear Dunes, and year-round lifestyle appeal driving strong rental demand.

$2,000

Avg Monthly Rent

+11%

YoY Rent Growth

7.85%

Avg Cap Rate

6-8%

Vacancy Rate

📊 Market Overview

🏠

$310K

Median Home Price

-10.8% vs last year

📈

$459K

Median Sold Price (Oct)

Movoto Data

⏱️

68 days

Avg Days on Market

Down from 76 days

🔥

16%

Sold Above List

25% in city proper

👥

15,678

Population

Growing steadily

💼

5.1%

Unemployment Rate

Below national avg

📍 Investment Properties Map

Click on markers to view property details, pricing, and projected returns

🏢 Investment Opportunities

5-year hold analysis with 25% down payment assumption

Property	Type	Price	Cap Rate	5-Yr IRR	Equity Multiple
63-Unit Former Hotel ⭐ Top Pick	Multifamily	$4,500,000	8.00%	15.6%	1.78x
Morgan Farms Phase II	Land/Dev	$1,200,000	N/A	18.5%	2.15x
13-Unit Apartment	Multifamily	$750,000	7.88%	14.2%	1.71x
6-Unit Condo (619 E 8th)	Multifamily	$550,000	7.50%	12.8%	1.64x
29.75 Ac Agricultural	Land	$999,000	1.50%	8.2%	1.41x

🎬 Why Live in Traverse City

Living in Traverse City: Pros and Cons

Breaking down the real pros and cons — housing, job market, schools, and more

What's it Like Living in Traverse City?

Small-town ambiance meets vibrant city life in Northern Michigan

Top 10 Things to Do in Traverse City

Sleeping Bear Dunes, wineries, downtown, and more — Travel Guide 2024

TOP 10 Things to Do in Traverse City 2024

Wine tours, beaches, and all the best attractions

Scenic Road Trip: Traverse City & Sleeping Bear Dunes

Discovering Lake Michigan's most beautiful destinations

Exploring Traverse City — The Ultimate List

Everything you need to know about TC

💡 Why Invest in Traverse City

🏖️ Tourism Powerhouse

Named one of CNN's Best Destinations 2024. Year-round tourism drives strong short-term rental demand. Home to Sleeping Bear Dunes National Lakeshore.

🍷 Wine Country

40+ wineries on Old Mission and Leelanau Peninsulas. Growing foodie scene attracts visitors and remote workers alike.

💻 Remote Work Hub

High quality of life attracting remote workers from Chicago, Detroit, and coasts. Growing tech and creative industries.

📈 Strong Rent Growth

+11% YoY rent growth with limited new supply. Low vacancy rates (6-8%) support landlord-favorable conditions.

🏥 Healthcare Hub

Munson Healthcare is a major employer. Medical tourism from northern Michigan supports year-round demand.

🎿 Four Season Destination

Skiing, beaches, fall colors, cherry blossoms — something for every season keeps tourism flowing year-round.

📚 Data Sources & References

Redfin

Market Data

Zillow

Listings & Trends

Movoto

Market Trends

Apartments.com

Rental Data

LoopNet

Commercial Listings

HouseCashin

Investment Analysis

TraverseCity.com

Official Tourism

Pure Michigan

State Tourism

Niche

Livability Rankings

U.S. News

Cost of Living